Researcher biography
Dr Cameron Shackell's research interests include semiotic theory, artificial intelligence, data science, branding and marketing, trademark evidence, and information economics. Cameron is Founder of Equate IT Consulting, a software and consulting company analyses brands and trademarks under the name GeneriTren. Equate IT Consulting also developed ActiveADAPTER, which provides specialised adapters for integrating BizTalk Server with both traditional Windows servicer active director and modern cloud identity systems.
Cameron has written for World Trademark Review and Brandingmag, and has been interviewed numerous times on ABC Radio on subjects as diverse as the rebranding of Twitter to X, AI and creativity, prompt engineering, Noam Chomsky, and the pricing and marketing of non-alcoholic "nolo" drinks.
Read Dr Cameron Shackell's THE CONVERSATION articles.